All this leads to high development costs along with high marketing costs to reach a huge audience and generate substantial profits.īest AAA games are designed like blockbusters – large production budget is set to address well-known production studios and hire top experts who will be able to offer innovative solutions and great graphics quality. So what does triple-A game mean? AAA is the criterion by which games are classified as technically complex and highly interactive products with top-quality graphics, video, and music. Why do you need to spend hundreds of millions on AAA projects? What Is a AAA Video Game? – In a Few Words… Let’s dive deeper into AAA game development and find out why developers make AAA games at all. The whole development process covers many aspects that may contribute to the final resounding success. They strive for impressive 3D graphics, gameplay and game mechanics, realistic characters, and high-quality design of other game assets. There are certain reasons that are causing budgets to skyrocket, above all, high demands from players. You might ask, “Why are AAA games so expensive?” For example, Grand Theft Auto IV is estimated at the total cost of approximately $265 million (including development and marketing costs) that makes it the most expensive video game ever created. Millions of dollars are spent on AAA game development to hit the big milestone in terms of sales and ratings. AAA games have a separate place in the industry pushing mobile gaming aside. There are those that are growing in popularity and sales, and some are not as popular as their developers and publishers would like. Thousands of games are released to suit any taste and budget.